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An executive stakeholder, thought-leader and consumer engagement strategist, Vetter plays an integral role in developing enterprise-wide consumer strategies, platforms and practices that engage customers in more meaningful ways to increase demand, foster loyalty and accelerate profitable growth. Under her leadership, the organization leverages insights and analytics to drive growth by optimizing the entire customer experience through quality products, environments, promotions and service.
Translating insights into action to create the holistic customer experience; constructing integrated engagement and promotion platforms; creating and activating strategic brand relationships to enhance the dining/shopping experience; leveraging digital technology and social channels to listen, learn, and engage; incorporating modern conveniences and sensory experiences to amplify the environment; and deploying mechanisms to measure performance against key customer satisfaction drivers are all components of ARAMARK's comprehensive consumer-centric strategy.
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