Posted on January 6, 2010 at 11:51am
You're all set up, ready to go with your restaurant email campaign. You've got killer content, a mailing list full of customers hungry to hear from you and an eye-catching email layout. Now, all you need is a great subject line.
All too often, the subject line is a last-minute decision when sending out an email newsletter or promotion. A quick scan of my restaurant email folder in my email, and I see ho-hum lines like "Thank You" and my personal favorite: