Voice of the Restaurant Industry
Heather Turner a.k.a. Forfeng is a graduate of the Culinary Institute of America and has spent over 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America”, Chef Yves Labbe at 4 Star acclaimed restaurant, Le Cheval D’or and has been the Executive Chef at Bellini’s Restaurant, The Cliff House at Stowe Mt. Resort and Harvest Market in Northern Vermont and at The Olde Inn on Cape Cod.
In 2003 she started her own business which combines hospitality consulting with marketing for a variety of businesses. She writes a hospitality blog at http://chefforfeng.wordpress.com and is a member of Toastmasters International as well as being a keynote and educational speaker at associations and conferences around the United States.
Yelp is to restaurants as Tripadvisor is to Lodging, Love it, Hate it. Or a combination of both. Sadly it’s not going to go away any time soon, so restaurants need to use it constructively.
Yes there are many Yelpers that are just wenchy, complain about the smallest things, are having a bad hair day and have also just broken up with their significant others and the littlest thing is an irritation to them. But there can be a lot of good and constructive information gleaned…Continue
This past winter I did a consult with a 40 seat restaurant in a rural New England community who was looking for some additional marketing ideas. They had tapped out on as much online and offline marketing as they could do. They had also gone ahead and been progressive, and had gone to local business around them, met the owners and employees and offered incentives to come in to dine.
While the restaurant was keeping its head well above water, the owner wanted to be busier during…
Finding a location is an integral part of a restaurant and does play a major role in whether your operation will fly or fail. The location is only one of many key components that make up what happens in the long term to your restaurant’s future. Finding a good location does not mean your restaurant will necessarily succeed, many factors contribute to a restaurants success or failure, the location being a primary key issue but not the only one to consider.