Voice of the Restaurant Industry
One obvious, popular, and overwhelmingly effective marketing/operational technique that we've seen blossom over the past few years is simply putting a face/name to the business. Does this mean hiring a celebrity chef or entrepreneur to represent your company? I dont think so... I think it means giving the customers someone to connect with a deeper level than just the server (although the server may be doing an excellent job of being that face).
I personally really enjoy seeing the…Continue
On route to Kauai last week I spent the majority of my flight reading the best selling novel "E-Myth Revisited" by Michael Gerber. The way the book was presented was unique & captivating and sprouted some very interesting thoughts about franchising from an independent operators point of view. I am not an operator, anymore, but I do work as an advisor for many of them now and I feel like Mr. Gerber…Continue
In British Columbia we have been presented with an extremely trying 2 year stretch between 2010 and 2012. Not only have we been presented with the world wide economical challenges that have driven our tourism to an unexpected low but there have been many inter-provincial changes that have caused the economic challenge to be even more difficult to manage.
Last June we saw a new tax law come into play in BC called the Harmonized Sales Tax (HST). Previously consumers were only…Continue
As a supplier and distributor I find it frustrating to be working diligently with my clients to help them build a solid marketing platform so they can drive sales. If they sell more food then I move more boxes right? Well recently I have been thinking "maybe I should just skip the marketing training and go straight to the consumer?". This way I can drive demand from the real source.
I find many restaurateurs are just too busy working in their businesses trying to…