Posted on November 17, 2008 at 7:00am
In Southern California this weekend, Hollywood glitz has felt more like Armageddon. As I write this, massive fires continue to burn in three counties, and local radio station KNX-AM has reported 26,000 residents have been forced to evacuate.
Yesterday, a general manager from a local hotel sent a media alert inviting evacuees from all zip codes to stay at his resort for 40% off the regular price, pets welcome. As I started to run this alert on my site, it dawned on me the invitation… Continue