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Soli Deo Gloria
Professional Bio for Keith C. Rogers, Senior Executive
Keith Rogers has a consistent record of making an immediate impact on start-up ventures and turnarounds.
Currently serving as Advisor to several tech startups including Foodem.com (an e-commerce marketplace connecting wholesale food distributors/sellers with chefs/buyers) and SocialToaster.com (a Social Media SaaS company). Assisting in areas of business development, capital raising with VC & Angel Investors, and organizational development. Keith also runs a SME consulting business providing a wide range of services including: social media marketing, strategic planning, organization and business development.
As Chief Executive Officer of Annapolis Foods, he completed a one year turnaround after multiple years of losses. All divisions, including retail markets, restaurants, and wholesale food distribution were turned profitable. Past performance success spans diverse brands of restaurant, hotel, retail & entertainment operations, including award-winning leadership with Starbucks Coffee Company.
Core business development strengths are strategic planning, financial analysis, ideation, brand building, and hands on leadership. He uses SWOT analyses and sets achievable, measurable steps to planned profits. Staff skills are assessed, people placed in well-defined jobs that match their skills, and teams coached to navigate past roadmap obstacles to achieve results.
Keith is a forward-thinking leader, well-grounded in operational execution experience, to provide practical team direction. He is adept at identifying opportunities to grow top line while creating operational efficiencies and cutting costs that provide throughput to the bottom line.
Keith’s diverse hospitality experience comes from leading/managing in hotels, restaurants, franchises, food distribution and retail companies. His entertainment experience is primarily in the music industry, and includes the advisory board of an independent record label, developing a start-up performance venue/club concept, commercial radio, and new-media/digital technology platforms.
Possessing a keen marketing acumen and technological savvy, Keith has developed knowledge and practical skills in emerging social media and online business applications including: ecommerce, integrated branding/marketing, and management through various online experiences such as web applications, blogging, social media, and mobile platforms.
Strong-fitting roles include the following:
• Strategic planning and engagement.
• Operations analysis and advisement.
• Organizational development, team-building, and recruitment.
• Development of people through training systems and professional development sessions using his diverse experiences and expertise to achieve increases in organizational capacity as well as growth of individuals and teams.
• Develop process and business improvements through analysis, defining/reporting metrics, and utilizing direct feedback methodologies.
• Utilize leading edge technologies and creative talents to construct profitable outcomes.
• Cultivating customer-centricity and raving brand evangelism.
• Putting It All Together (PIAT) with integrated marketing and branding solutions.
The ideal work for Keith is leading a start-up venture, a business needing a turnaround/developing a new direction, or a mature organization positioned for growth needing strategic leadership to plan for future success. The perfect setting would leverage Keith’s talent for analysis, strategic formulation, and creative design while providing opportunities to engage his charismatic energy, leadership and networking skills.
Keith is experienced in both national and international settings. Open to relocation, his current home is in the Annapolis, MD area, with his wife and three children, where he maintains a strong network and is actively involved serving his community.