Voice of the Restaurant Industry
A recent 2012 Harris Poll reported that the majority of consumers surveyed planned on reducing their spending on dining out occasions. And in a 2011 market research done by The NBD Group, a leading market research firm for the Restaurants and Food Service Industry, the company determined that "U.S. restaurant industry visits declined from 62.7 billion in 2008 to 60.6 billion in 2011 and independent restaurants accounted for 87 percent (2 billion) of these traffic losses". During this…Continue
Many of you already have websites which are (hopefully) integrated with your offline advertising channels (radio, tv, billboard, newspaper, magazines, direct mail), and you probably generate a substantial part of your traffic and leads through this channel.
What if I were to tell you that Google has made a game changing, strategic move that could reduce your online leads, traffic and profits considerably within the next 2 – 5 years if you do NOT pay attention to the implications of…Continue