Voice of the Restaurant Industry
There are so many questions when trying to be ranked number one on Google, Yahoo, Bing, and ASK.com. Before paying hundreds of dollars a month try doing your own research.
In this post, I will cover the basics of ranking on the most popular search engines and what you need to know before paying an SEO expert. There are some basic things you can do for less than $100. I use a tool called Market Samurai to answer these questions and on the home page they have an awesome getting started video; in fact, when you sign up for the free trial watch the first 3 videos and it will open your eyes on the inside of search engine optimization.
When I created my website “Kitchen Porter Tech” a year ago I knew that the URL www.kitchenportertech.com would be difficult to rank on the first page of Google using the keywords ” culinary restaurant software”. My URL was brand new, my page rank was zero, I did not have a website, there were no back links to my domain, and there were over 200,000 websites using these keywords. More importantly, this was a competitive space considering the companies that were ranking in the top 10 spaces; moreover, there were a lot of advertisers on the top and the sides of Google.
Well today I rank in the top 3 on the first page of Google, Yahoo, Bing, and Ask.com, so how did I get there? It took a lot of time, but I was able to use the tools that many SEO experts use and I did it for a lot less.
If you are following my post at www.starting-a-restaurant.com, you’ll note that I have started a new post tracking my efforts to get www.starting-a-restaurant.com to rank on the top of the most popular search engines. I am also going to use www.crepemaker.com as a case study and they are ranking number one for the keyword crepe. We are now working on the franchise side of their business www.crepemaker.net to rank them number one using the key words, “best food franchise”.
I use a tool called Market Samurai to really understand how I’m ranking and what I need to do to improve my ranking.
Search engines are constantly being revamped, so just when you thought you figured it out they go and change the formula for ranking websites. Here are a few things you need to know about your site:
What is your domain age? A URL with that has 10 years will score higher than a domain with 3 years
Does your website’s title, description, and header contain your keywords and match your URL? In other words, if you own www.chicagobestburgers.com can you find these keywords in the title, description, and header of your website (Chicago Best Burgers)?
Are you on the DMZ or Yahoo directory? It’s much more difficult to get on the DMZ. Yahoo is a service that may need to be paid. It’s about $299.
What is the page rank? Page rank is not easy to obtain since it requires all items for the list above and other criteria. A page rank of 1 is great for starting out. To get a 10 is not easy 10 are like CNN or Microsoft, etc…
Again I use “MarketSamurai”. Go to their website and review their videos. It’s a great tool to use.
How does the Market Samurai trial work, and how much does it cost? When you download the trial, you have a limited amount of time to use it. Once your trial expires you have an opportunity to buy the software for only $97 dollars. If you wait too long the discount expires, and you will have to pay the original price of $149.