Voice of the Restaurant Industry
As close observers of the digital landscape, our team has noticed something over the last few years that can’t be denied: The lines between social, local and search are no longer blurring- they are disappearing.
A Convergence of Channels: Capitalizing on the Intersection of Soci... is a comprehensive white paper that provides practical tips along with big-picture strategies while following one consumer traveling from interest to research, recommendation to validation and finally, decision.
Relevant examples of channel convergence include the integration of Google+ recommendations in search results, Google+ Local pages, location-based check-in services and social signals driving search algorithms. A Convergence of Channelsdemonstrates how to optimize these intersections between social, local and SEO in order to increase findability and performance for brands in the digital landscape.